Have you ever tried a hair-care product promising miracles, only to wonder if it lived up to the hype? The Vegamour lawsuit settlement update is more than legal drama—it’s a real reminder that companies must be honest about what their products can—and can’t—do. For anyone who’s ever bought a beauty product hoping for better hair or taken reviews at face value, this case hits close to home.
Background: What’s the Vegamour Lawsuit About?`
What is Vegamour?
Vegamour is a beauty brand well-known for its plant-based hair care products, like the GRO Hair Serum. They market themselves as a “clean,” natural fix for hair thinning and graying.
What’s being alleged?
The lawsuit focuses on deceptive advertising. Plaintiffs claim Vegamour overstated how well its products worked and didn’t support those claims with solid scientific evidence.
Anything else?
Yes. A different case, Blejewski v. Vegamour, filed in 2020, alleged the company’s website wasn’t accessible to visually impaired users. That case was settled in 2021.
Who’s Affected—And Who Might Take Action?
- Consumers who bought Vegamour products based on claims about hair regrowth or anti-graying might have been misled—and may be impacted.
- Visually impaired users who couldn’t navigate the website were affected by accessibility problems—but that issue was settled.
- Future buyers—this case signals greater scrutiny. Brands may now think twice before making bold claims without solid proof.
Timeline: Quick and Simple
- 2020 – Blejewski v. Vegamour filed over website accessibility issues.
- 2021 – That accessibility case was settled.
- 2023 – Vegamour removed certain Instagram and Facebook ads after a review by the National Advertising Division (NAD) raised concerns about whether linked reviews were genuine or just marketing.
- 2025 (early) – Lawsuits surfaced claiming deceptive advertising and misleading product effectiveness claims.
- Now – Ongoing discussions and consumer attention continue—still waiting for news on settlements or developments.
What’s at Stake
Consumer Trust
If Vegamour is found to have overstated product results, it risks losing customer loyalty.
Money
Consumers who feel misled could potentially get refunds or compensation—depending on court outcomes.
Advertising Standards
A ruling in favor of plaintiffs could push stricter rules for all beauty brands to back up claims with evidence.
Accessibility Practices
Though not part of the current lawsuit, Vegamour’s earlier accessibility settlement shows that websites can’t ignore users with disabilities—and may have set an example.
What to Watch Next
- Lawsuit developments: Keep an eye out for updates on whether plaintiffs pursue a class action or settle individually.
- Ads and product labels: Will Vegamour change how they phrase claims on social media, packaging, or their website?
- Regulatory responses: Beauty watchdogs may step up requirements for proof behind claims.
- Consumer notices: If any offers or refunds are offered, they’ll likely be announced publicly.
FAQs: Vegamour Lawsuit Case Update
- Am I eligible to claim?
If you bought Vegamour products based on their hair growth or anti-gray claims and feel you were misled, you might be eligible—but only if there’s a formal class action or settlement notice. Keep an eye out for updates. - Do I need a lawyer?
You may not need one—especially if there’s a settlement phase where claims can be made easily. But if you’re considering a deeper legal step, it’s smart to consult a legal professional. - Has the case been decided?
Not yet. Early suits have been filed, but no major verdict or settlement has been announced for these deceptive advertising claims. - What did Vegamour settle previously?
In 2021, Vegamour settled an accessibility lawsuit (Blejewski v. Vegamour) about issues with their website being usable by visually impaired users. - Did Vegamour change any of their ads already?
Yes. Following a review by the NAD, Vegamour removed social media posts linking to reviews that could mislead consumers about those reviews’ objectivity. - What should I do now?
If you’re concerned, monitor your email or news for notices. Don’t throw away receipts or records of purchases—you may need proof later if claims open.
Final Thoughts
The Vegamour lawsuit settlement update reminds us that even products that sound natural or “clean” should still be checked for truthfulness in their advertising. It’s a lesson for consumers: always do a bit of research, and for companies: honesty goes a long way.
Whether you’re a past customer or just curious about beauty industry claims, this case underscores that transparency matters—and legal steps can back up accountability.
This article is for information purposes only and not legal advice.
Oliver Johnson is LawScroller’s Senior Legal Correspondent specializing in civil litigation, class actions, and consumer lawsuit coverage. He breaks down complex settlements and court decisions into clear, practical guidance for readers.